The London 2012 ident - a flop of Olympic proportions?

Designed by the world-famous agency Wolff Olins for a project of this magnitude you wouldn’t be blamed for expecting something of outstanding quality, cutting edge graphic artistry, amazing sound design, visual impact, attention to detail, engaging imagery, inspiring energy or unparalleled quality.

So I guess we were all bound to be disappointed what with all the pressure behind the new brand (remind me why the old one needed replacing?)

There’s a too-long video to launches the brand that makes great viewing.

An ageing raver wearing a Global Hypercolor t-shirt has just dug out his old ZX spectrum from his attic. He leans forward, slips in the cassette and hits play. Just as Manic Miner begins to load he accidentally touches a dodgy connection, electrocuting himself in a blast of high-voltage noise. This is what he sees and hears whilst recovering and walking around London for the next five years.

Or at least that’s what I guess it must be about…

[edit - the BBC site has a fanastic ongoing public rant happening...]