Showing your work in progress

A real danger in the early stages of an idea is that you hold on far too long before showing people what you’re working on. I worry about that a lot, so one thing we are doing at Makeshift is to ensure we show our work in progress along the way.

It’s fascinating how people who are busy will give you an hour of their time, very generously, to listen to you show what you’re working on way before it’s finished.

Listen hard

If you’re asking for feedback, really, really listen.

Find out if there’s something wrong early

You might be building the wrong thing, so by demoing early, you’ll be able to eject and go in the right direction earlier, and save yourself a lot of time and money.