Smalls

The home page's own copy: a logo, the line “Where brands and filmmakers get together to make short films”, and two doors — “Commission a video” and “Browse briefs”. Below it, a count of live briefs, each shown as “ for ” with “Closes in ”, and a second section of private briefs — “Private briefs are only available to registered users on an invitation basis.”

A brief carried a brand name, objectives, values, aesthetic, location, practicalities, a budget range, why the brand was commissioning, success criteria, a pitch deadline, a delivery deadline and a technical specification, and moved through a state machine of draft → for review → active → in moderation → archived. Filmmakers replied with pitches. Sign-in, roles and an admin back end were in place, along with a seeding routine that generated plausible demo briefs so the site could be shown with content in it.