The Lockin

A very quick little hack for Andy Gibson from Mindapples.

Taking the “After Dark” TV programmme format from the 90s and applying some 10s thinking, we did an experiment one Friday night to see what would happen if we set up two cameras, three sofas stuffed full of smart and fascinating guests, and filmed them for two hours having a dinner-party style conversation about “The Mind”.

We didn’t get much activity on Twitter and so on, so what we learned is that you probably need more than a hack and some interesting folk, you need marketing too. But that was the point - we just wanted to see whether the idea was good or not. We thought it was.